Tips and Tricks for Beginner SEO

Search engine optimization can take a long time to get any meaningful results. While no one can force Google to quickly improve their rankings, there are actually a few things they can do to improve their site's SEO. If this sounds like what you're looking for, or if you've just done SEO for your website, then we have some helpful tips that will help you even if you're not an experienced SEO.

Tips and Tricks for Beginner SEO

Tips and Tricks for Beginner SEO

1. Increase click-through rate (CTR)

One of the things that is widely accepted in the SEO world is that pages with higher CTRs can help improve and improve rankings. Even if you think this is a myth, the truth is that a higher CTR leads to more page visitors and ultimately increases your website rankings.

That said, you might want to work on increasing your CTR because that's a good thing for your site. If you stay updated with the latest SEO news, you probably already know that over 70% of users never get past the first page of search results.

We recommend focusing on improving CTR for first page rankings. Before you start improving your CTR, you might want to evaluate your situation. To do this, go to Google Search Console and log in. Next, go to the search results or performance report.

Then, select the Average CTR and Average Position options to generate more data points. Go ahead and set up a position filter to only show keywords with a ranking position of ten or lower . Finally, you'll sort the table by impressions in descending order, and set up filters to display at least one hundred keywords per page.

You might want to skim through the resulting list and look for potential keywords.

  • Makes sense
  • Not a brand term for other businesses
  • have a reasonable number of impressions
  • Have a below-average CTR
  • As a rule of thumb, the CTR should be around 3% -- so you want to focus on possibly tweaking the title tag to generate more CTR.

    It's important to know that when optimizing your title tags, you should look for the main keywords you're targeting. Another key point to know is that Google Search Console only shows average locations.

    And the resulting data can sometimes be misleading, as locations can jump in and out of the top 100 or anything in between at any time. You can also use a good keyword rank tracking tool to get a more precise keyword base position.

    2. Use lazy loading

    One of the easiest SEO tips is to use lazy loading to increase the speed of your website . If you've never heard of lazy loading before, you should know that it refers to deferring the loading of render-blocking resources while the page loads.

    Simply put, images and videos are only loaded when they are visible on the page. By doing this, you'll reduce the initial page load time, as well as the initial page weight and system resource usage -- all of which will positively impact your website performance.

    As you probably already know, page speed is a key ranking factor, and a faster loading page provides a better user experience for your potential visitors. Therefore, you can reduce certain metrics like bounce rate.

    3. Add internal links to new pages

    Internal linking is crucial in SEO. Internal linking promotes and improves crawlability, ensures your pages are indexed faster, increases topic relevance, and assigns PageRank to other pages, making your site rank higher on Google.

    Therefore, we recommend looking for topic-related pages on your site that you can link to as soon as you make a new post. Do a Google search for relevant pages while trying to find a place to add a link to your new article.

    You can also use the right SEO tools to see URL ratings for each page before you add them to new pages. As a beginner, you should know that URL ratings, also known as URs, represent the overall strength of a page's backlink profile.

    Since Google no longer provides public PageRank scores, the right tools will help you assess page-level authority. You can also benefit from cheap monthly SEO plans to boost your organic traffic while winning SEO fast.

    4. send an email

    Sending an email to everyone you link to can also boost organic traffic. The thing about link building is that you need to find leads, evaluate them, find their emails, and somehow, naturally, ask them to link to you.

    You can put together a simple 10-minute outreach strategy because it will eliminate a lot of steps in the link building process. That said, the purpose of emailing is not actually to build links, but it is a great strategy to (passively) gain their trust and grow in your network.

    A simple and quick outreach strategy consists of the following steps.

    Make a note of all the sites you link to -- understandably, you'll only link to pages with valuable content.

    Find their email address, send them a brief note, and let them know you've connected with them.

    You should know that this tactic won't have immediate results; however, it will help you break the ice and start a conversation. It will also open up opportunities for influencers to get to know your work/brand.

    The art of sending conversations without asking is a great way to increase your response rate. Also, assume your content is unique and really well written. In this case, you end up with compliments, which can ultimately open up natural opportunities for you to guest post or collaborate on another level.

    5. Focus on the page title

    The title of a web page is a crucial SEO element - but many brands don't understand its importance. Search algorithms and readers will know what your page is about through your page title. As a rule of thumb, you should create a unique title page for each page, but page titles should also be accurate.

    Don’t make the common mistake many brands and companies make by using the same generic page title on different pages. In doing so, they confuse their audience and the search engine's algorithms, which ultimately hurts their website rankings.

    That said, in order to improve website rankings through SEO , you want to focus on creating unique page titles. At the same time, focus on creating page structure, the key is to have a unique page name, the content should be rich, accurate, and easy to understand.

    6. Focus on customer experience

    One of the mistakes you can make as a newbie in SEO is to focus too much on the algorithm instead of focusing on the user experience and target audience. However, the truth is that once you start paying attention to your target audience and producing the best user experience, you will definitely give your readers what they want, thereby improving your website rankings.

    As search engines' algorithms have become more advanced, they have begun to focus more on those web pages that potential readers and viewers are most interested in reading and visiting. Typically, these pages have high-quality content and have the most relevant information.

    When it comes to the best user experience, you want a website that is easy to navigate. Additionally, your potential visitors must be able to find the information they want to truly engage with your content.

    That said, when formatting your website, you have to look at it from your visitor's perspective and consider how they will navigate through it.

    By focusing on creating the best website journey and customer experience, you will encourage potential visitors to come back to your website. As a result, your website ranking will increase and your website's authority will reach the top of the SERPs.

    By giving readers the kind of site, content, and user experience they're looking for, you'll ensure your site is strong, informative, compelling, intriguing, and captures the interest of your target audience.